Commodity or concept – what are you selling?

My first sales job was at a teleconferencing company selling dial-and-pin conferencing minutes. We were brand-switchers – so when prospecting, we were looking for companies who already used

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Lead generation… or Opportunity generation?

The start of a new year – time to finish off the office Quality Streets, have a clear out of the stationery cupboard and start planning how you’re going to take over the world in 2018.

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